Mobile Marketing: Trends

Forrester Research has released research results projecting that interactive marketing spending will increase to about $55 billion by 2014. The interactive portion of total marketing spending is projected to grow from today’s 12% to 21% of all advertising spending in the same period. Source: Forrester’s Interactive Advertising Models, 4/09 and 10/08 (US Only) “US Interactive Marketing Forecast, 2009 To 2014,” Forrester Research, Inc., July 2009