AdTag
AdTag, is a mobile activated platform that helps brands in maximizing advertising objectives by driving consumer engagement in advertisements and delivering sales leads while providing real-time analytics on consumer response towards advertisements.
AdTag “super glues” all advertising media with a single consumer touch-point: Text Messaging. The ubiquity and versatility of text messaging reaches all mobile users while providing one-to-one interactivity that no other consumer channel can match. With text messaging there is no application to download or launch and no user training required. Simple and immediate.
AdTag manages allocation of tactical promotions and drives consumers from advertisements to purchase points through text activated response. The success of a consumer engagement campaign has direct dependencies on the formulation of DRIVE.
AdTag connects brands with consumers through text message dialogues that deliver richer and deeper engagement. We uncover insights into buyer preferences in the way of product offering, offer content, delivery method and timing.
AdTag trades value for value with the consumer in obtaining information on behalf of the advertiser through its 100% Spam Free “Pull” methodology that allows the consumer to be in control anytime.
Consumer responses are compiled and stored by the proprietary AdTag AdNalytics system. Marketers have 24/7/365 access to the “Real-Time” consumer response results in the form of dynamic drill-down charts for every medium.
- How many responded?
- To which ad, which medium?
- At what time?
- How many went deeper?
AdTag’s AdNalytics maximizes advertising effectiveness by providing instant comparative performance analysis for advertisers during the course of a campaign.
Did You Know: AdTag received 1 million consumer text responses over the 12 months following its launch.
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